NewName_Activated-SUBS.mp4

<aside> 💫 What Happened, What’s Next

1. We revealed 3 name options to the community and gave power to our community to put it forth for a vote. In case you missed it, click here to see the slides presented for the 3 options we seeded in the community for voting.
2. Check the results and reflections below for how the community voted.
3. Breathe and let it sit with you.
4. From now until March 7th, 2022 in CA / US / UK (that’s March 8th in AU / NZ / UK) We’ll launch a final one-click poll to the community to ask you...

A) Would you like to move forward with this new name?

B) Would you like to take it back to the drawing board?

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Here’s how we voted and what’s next...

• Approximately 22% of Activators voted in this process (by region: 25.4% of UK Activators, 25.2% of CA Activators, 20.1% of AU Activators, 19.5% of US Activators, and 17.9% of NZ Activators)

• Activated was the top choice at just over 34% of the votes — looking through where notes and reflections were provided with these votes, 12% of you said that you still didn’t love the name and simply selected it because you felt you had to pick one.

  

• Now we bring it back to the community for final consent to go forward with Activated OR go back to the drawing board (details on what that would look like, below).

• Check your email for your link to vote or click below to submit via the form:

➡️ CLICK HERE FOR YOUR FINAL CONSENT ⬅️

[Click here if you are viewing on mobile and having difficulty viewing the chart. ](https://docs.google.com/spreadsheets/d/e/2PACX-1vRRo9G0nCYwaZekDjfJaS8_DdPsww3vzeExHOrLs0r6dAlyIu9v3EptAMHo1Yg1lSIt8bbcnSQaBsqZ/pubchart?oid=189693556&format=interactive)

Click here if you are viewing on mobile and having difficulty viewing the chart.

Reflections We Heard

<aside> ✨ Activated

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• Simple, memorable, strong
• References language/terms we are familiar with already (i.e. Activator)
• Some felt it conveyed past tense, rather than a ‘state of being’

<aside> ✨ Amargi

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• Loved the concept and meaning
• Not as simple, hard to pronounce, could be confusing

<aside> ✨ &collectively

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• Love that it feels inclusive and engaging; speaks to what we are trying to do
• Ambivalence on the ampersand (&); makes this tricky for digital branding

General Reflections

• “Wonderful being involved in the decision overall”
• “Thank you for living the values and doing this in a collective process. Amazing!”
• “I love that we are looking to be more inclusive and engaging on a broader spectrum.”
• “I found this process today radical and powerful. A more supportive ecosystem, more equitable system. I've been trying to change systems from within, it's exhausting because the systems are inequitable and work for those who they benefit. This collective process gives hope for a better way forward.”
• “I think it's important to have something that stands out and has depth to its meaning”
• We invite you to continue adding your reflections in our Community Slack channel: #chat-newname